Brand and History

Four digits – a big number that fascinates fragrance lovers all over the world: 4711! Here you can experience the fragrance history of a unique brand and gain unique insights into its impressive history. Discover vintage advertisements and posters with cult status and experience the creation of a fragrance icon – immerse yourself in the exciting world of 4711!

THE BIRTH OF AN ICON

An invigorating health potion evolves into eau de cologne – and travels around the globe: This is the beginning of 4711 and one of the oldest product histories in the world. But why did businessman Wilhelm Mülhens transform his medicinal formula into a fragrance almost overnight? What is the meaning of 4711 and how did the number come about – and what lies behind the secret recipe of "aqua mirabilis"? Discover the long history of 4711.

4711 - A brand becomes cult

4711 Echt Kölnisch Wasser historische Werbeplakat mit Text "4711 dient der SChönheit gnüdige Frau"

A BRAND WITH VALUES: THAT'S WHAT 4711 STANDS FOR

4711 Nahaufnahme einer Echt Kölnisch Wasser Molanusflasche mit Ornamenten

4711 Bilderwand aus dem Dufthaus in Köln

4711 ikonisches Bild vom Dufthaus in der Glockengasse in Köln bei Sternenhimmel

CENTURIES OF FRAGRANCE HISTORY

4711 represents over two centuries of history and thus concentrated fragrance expertise! The 4711 Fragrance House in Cologne's popular Glockengasse is a magical place to experience this history – and attracts more than 100,000 visitors from all over the world every year. 4711 stands for global success Made in Germany – more precisely: Made in Cologne. And for a legendary fragrance that has become an icon.

EFFECTIVE EAU DE COLOGNE

4711 makes everything a little easier – with refreshing eau de cologne! The effects and invigorating properties of the various Cologne fragrances are renowned: Light, fresh ingredients inspire body and mind in a special way – and have a positive effect on your mood. 4711 stands for versatile fragrances with a feel-good effect and unexpected lightness. Stimulating and soothing for the senses.

4711 Acqua Colonia Flakons liegend mit Sonneneinstrahlung

VERSATILE PERFUMERY

4711 is outstanding creativity packaged in fragrances! Thanks to the keen noses of renowned perfumers, extraordinary compositions are created. World-renowned names from renowned fragrance houses work hand in hand with the Cologne-based manufacturer to create contemporary interpretations of fragrances. This makes 4711 particularly versatile and exciting. And leaves a fragrant impression.

Experience 4711

IN THE FLAGSHIP STORE

to the fragrance house 4711

4711 Dufthaus in der Glockengasse in Köln. Tisch beim Duftseminar Create your own Cologne

Brand and History

THE BIRTH OF AN ICON

4711 - A brand becomes cult

1926 - 4711 serves beauty

1926 - 4711 in Spain

1928 - 4711 in France

1928 - Their empire is the world

1928 - Beautiful Women Around the World

1929 - 4711 Refreshed

1930 - 4711 on the road

1930 - 4711 The global brand

1930 - Beauty and Grace

1931 - The global brand through quality

1958 - Cologne and 4711 World Famous

1958 - 4711 always spring fresh

1967 - 4711 in China

1972 - There are moments

A BRAND WITH VALUES: THAT'S WHAT 4711 STANDS FOR

CENTURIES OF FRAGRANCE HISTORY

EFFECTIVE EAU DE COLOGNE

VERSATILE PERFUMERY

Experience 4711

YOUR PERMANENT BENEFITS

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