Eine Frau meditiert

The 4711 Breathing Exercise

Breathe consciously for a clear mind

It is well known to those who know conscious breathing: the breathing exercise 4711, which promotes inner peace and balance – just like the icon 4711 Original Eau de Cologne.

Stress, pain or anxiety in everyday life lead to our breathing becoming shallower. The consequences are a lack of oxygen and a loss of concentration. Conscious breathing and breathing exercises can help. They calm the nervous system, bring us into contact with ourselves and the here and now. This ensures a clear head and helps us to keep an overview of everyday life. And this at any time: whether sitting, standing or even walking - the health benefits of conscious breathing are invaluable.

Peron riecht an Halskraut

4711-Breathing, how does it work?

No experience with breathing exercises? No problem! The formula is incredibly easy to apply – for young and old alike. So let's take a closer look. The formula is: 4-7-11. Specifically, that means inhaling for four seconds, exhaling for seven seconds, and repeating this for at least eleven minutes straight. We'll count along at a relaxed pace. Because every second doesn't count. The most important thing is that exhaling takes significantly longer than inhaling. It's crucial to persevere and practice regularly. Only then will we reap the desired benefits. And how do I remember all of this? The mnemonic is obvious: Just keep thinking of the little 4711 bottles in the iconic Bremen blue!

Breathe more consciously for better health

In medicine, breathing is known as the only function of the autonomic nervous system that we can actively influence. Breathing is therefore also considered the gateway to the soul and spirit. It's not for nothing that conscious breathing is the basis of most meditative exercises, not only in the Far East. But why does it all work? Essentially, with this special way of breathing, we trick our body into thinking we're asleep. Because only during sleep is the breathing rate usually so reduced. And almost in the same way that restful sleep regenerates body and mind, we benefit from a multitude of positive effects with conscious 4711 breathing: Blood pressure drops, muscles relax, heart rate slows. In short, the body enters a restful state of rest, cells regenerate, and we gain new energy. This breathing technique leads to deceleration and greater mindfulness – in the midst of everyday life and every single day. It couldn't be easier to do something good for our body and mind. And another little tip: This exercise is also great for falling asleep. Just give it a try.

Strengthen body, mind and soul with extraordinary fragrance moments

4711 products embody a very similar principle. Each bottle contains unique fragrances that are unleashed with the opening of the cap or with a single pump. Connoisseurs close their eyes and savor the moment. There is little comparable that anchors us so quickly and easily in the here and now. And that in every situation. 4711 Original Eau de Cologne, which was originally declared and used as a medicinal product, still has a strengthening effect on body, mind, and soul today.

Refreshed and clean, for every occasion

And this is reflected in the 4711 product range. The classic fragrance icon, 4711 Original Eau de Cologne, is appreciated by fans all over the world in a wide variety of forms. Whether traditionally from a bottle, as a refreshing wipe in a practical format for your handbag, as a cream soap, deodorant, or aftershave – it will leave you feeling clean and refreshed in almost any situation. It's wellness to go, for all ages and all genders. For over 200 years, people have trusted in this fresh scent with its soothing effect. The natural, high-quality ingredients and essential oils are known for their unique aromatherapeutic effect. This is how we treat ourselves to a moment of deep breathing in our everyday lives – with 4711.

4711 Echt Kölnisch Wasser Erfrischungstücher